The 30 Year Old Brandy was renamed the "Marco Polo Silk Road". Along with the new name, a new packaging was also designed that included a label and a luxury box. The new positioning on the market was accompanied by the slogan One in Emilioni. Emilio was the middle name of Marco Polo, from which the present noun "million" was derived, since the numerical terms of that time became too small to follow his megalomaniacal retelling of "facts" from his travels. Year 2019.
Back to Top